Midwest Intellectual Property Management Institute
Web Design That Works
- Municipal and County Websites
- Association Websites
- Commercial Websites
Your website is the front line in your relationship with the rest of the world. It’s the first place your prospective customers go to determine whether or not they want to do business with you.
Sometimes it’s the only channel through which you do business with them.
If your website doesn’t work – and work hard – there’s business walking away from you may never know about. On the other hand, if your website does everything it’s supposed to do, and does it well, your customer base immediately grants your business greater credibility. Half the job is done.
A great website is the product of both disciplined strategic planning and informed creativity. It’s absolutely essential that your website work from a technical perspective, and that it leads the visitor through a strategically planned process to conclusion you want the visitor to reach. But there’s also the creative side of site design – the creation of image that expresses who and what you are as a business.
You’ve found the right place for the best of both. Because not only do we understand great site design, we understand great communications. We’ve been helping our clients win in the marketing communications battlefield for over three decades – since before there was an Internet.
We apply the lessons learned through more than three decades of producing results for our clients and up-to-the-minute awareness of what constitutes great web design, to produce a website that will put you ahead of the competition and ahead of where you thought you could be in the performance of your site.
We Follow a Process to A Winning Site
At Rave Communications we follow a process for the design, build and deployment of a website that will exceed your expectations:
Audience: Understand your audience and their objectives in interacting with your site.
Your Goals: Understand your objectives in the interaction between visitors and your site.
Competitor Review: Your website needs to outperform those of your competitors, in every respect. Together, we’ll establish exactly what we need to do to make that happen. Then we’ll execute, flawlessly.
Plan: Clearly describe the “skin and bones” of what your website needs to do:
- Your company and brand personality.
- Content requirements.
- Functionality requirements.
Design: We design your site to reflect your unique business personality and the solutions you offer to your target customers, in a way that makes your business memorable and easy to interact with.
Development: Development is the “build” offline. We build to a plan with regular status reports that keep you informed every step of the way.
SEO: Search Engine Optimization. To most design firms, this is an issue to be avoided. They just don’t want to deal with it. Not at Rave Communications. We’re obsessed about building sites for our clients that are optimized for search engines. For the things that are most important for your prospective customers or clients, we want you showing up “above the fold” or better.
Testing: Before the world can see your site, you’ll know exactly how it looks, what it says, and what it can do. You’ll know it functions perfectly in all respects. No uncertainty, no nail biting. The day it rolls out, you can relax, knowing it’s going to be a great new day.
Deployment: A plan for deployment is as important as the build. Search engine notification. Social media promotions. Initial PPC campaigns. E-mail blasts. However aggressive you want to get in promoting your new site, we can help you make it happen.
Maintenance and Review: Your website exists in a dynamic atmosphere. It needs to be maintained and updated on a regular basis if you want both the search engines and your customers to find it relevant. Every website we build comes with custom training that teaches you and your staff how to maintain your new site. If you’re just too busy, we’re happy to make updates and changes at very affordable rates, and we do it quickly.
And here’s something you won’t see from many other firms: We don’t want you afraid to call us on issues related to your website, so we’re not going to nickel-and-dime you to death. If you’re running into a maintenance issue that you just can’t figure out, give us a call. If it’s a simple issue, we can usually get online with you and fix it on the spot, at no charge to you.
Hosting: We lease dedicated server space optimized for the WordPress CMS. We can host your new site at a rate that compares very favorably with other options of equivalent quality and reliability. We run automatic back-ups of your site, redundant hosting, and for all sites we host, we ensure all plug-ins are updated as those updates become available. Most of our clients take advantage of our hosting – it’s one less thing they have to worry about, with one call taking care of both maintenance and hosting.
We do full strategic site audits, examining every aspect of your site – structure, navigation, content and copy (messaging), search engine optimization, usability, and functionality. The result is a report identifying every improvement you can make to your site, with a list of recommendations. A site audit constitutes a superb road map for moving from your current site to the one you want, and almost always results in significant cost savings when it’s time to actually start a redesign, whether or not you choose to have us do the work.
You deserve a great website. Let’s get to work.
Call us today.