Is Spam Wasting Hours of Your Work Week? Are you frustrated by spam sent to your business email address? Is it getting worse? Do you ever wonder how they got your address? Including your email address on a website makes it possible for automated scraper bots that, sooner or later, will crawl the site to harvest your email address. On some business websites the email address of every staff member can be found on the staff or contact pages. Once they’re harvested they’re sold to spammers that … Read more about Protect Your Email Address from Spammers
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Are You Making a “Thing,” or Are You Communicating?
Ain’t no “thing.” When it comes to their marketing communications, many business owners – and even some marketing directors – fall prey to what I call the “thing” mentality. They begin to think of marketing as simply making a series of things – making a brochure, making an ad, making a page on their website. They’re all just things. When faced with a marketing problem, they immediately resort to making a “thing.” “I need to do a brochure.” Then they march ahead, usually with the … Read more about Are You Making a “Thing,” or Are You Communicating?