“Our organization recently completed Brooklyn’s Playground, a 100 percent accessible, inclusive playground that is one of the largest in the country. By any measure, it was one of the most successful fundraising efforts in our community’s history.
People have asked me what made the difference: Why was the Brooklyn’s Playground effort so successful, how did it enjoy such sustained interest from the community? I tell them that the critical difference from other fundraising efforts was the publicity, the marketing and public relations. And that was Rave Communications. Their work kept Brooklyn’s Playground front-and-center and “something worth investing in” in the public’s mind, something with real brand equity.”
President, Valley Pride