Big Ideas. Compelling Copy. Superior Design. …Better results for you.
At the heart of it all, that’s what we’re about.
Ideas and strategies that position your product in new and exciting ways against your target audiences.
Copy that reaches people where it counts, at the emotional level, where we answer the most important question they have – “What’s in it for me?” – in a way that connects your product to their needs and compels action.
Design that elevates perceived value and raises you above the clutter.
We’re about helping you define your brand – that unique collection of characteristics that makes you different and better than everyone else – and communicating it to the marketplace clearly, consistently and convincingly.
We measure the success of our work by the same standard that matters for you. Results. Not creative awards (although we’ve won a bunch), nor a thumbs-up from our fellow practitioners (we even get those), but whether or not we’ve helped you gain market share, or generate trial, or convert prospects into customers.
Man, we love what we do. And at the risk of sounding immodest, we’re pretty darned good at it.
Before you conclude we’re a creative boutique, the principals at Rave Communications have advertising agency experience spanning nearly a quarter century each. We can do all the things for you you’d normally expect of an agency, from expertly-assembled and tightly-negotiated media plans, to broadcast production, print management, assistance with all aspects of trade shows…the works. You can see a list of our services on the right-hand side of this page.
Here’s where we’re not like an agency:
We don’t have that agency attitude. You know the one we’re talking about, where you almost feel like you’re working for them, and not the other way around. We don’t have much patience with that stuff. We like what we do, we like doing it for clients who recognize good work and value what it can do for their businesses, and we don’t take ourselves too seriously. If you prefer to have attitude thrown at you, we can give you a list of agencies as long as our arm where you’ll find bucketsful of it.
Search the place from top to bottom, you will not find a mountain of overhead we need to support at your expense. No assistants-to-the-assistant, no group managers, no in-house broadcast production facilities, etc., etc. Places that have those things have to feed that beast, and they often do it by selling you programs and services that aren’t in your best interest.
No “Creative for Creative’s Sake.” Ever. No high school-level, cutesy headlines in place of carefully crafted ones meant to accomplish specific objectives. No prima donna touchiness about how “special” we are. Benton & Bowles said it best: “It’s not creative unless it sells.” We believe that.
This has us verging over into “philosophy” (although that term is overused in our industry), so this is a good place to tell you…
What We’re About
Doing great work for great clients is what brings us back through the doors every day. We really do give a damn. You were smart enough to hire us. We’re going to do our level best to make sure that was one of the best decisions you’ve ever made.
“Competent” is just the starting point. You can get a brochure done at one of those copy shop/quick printers/overnight delivery places. Technically, it will be a brochure. There will be words on paper. Maybe even some photos. Odds are, if it does anything to differentiate you from your competition, it will be in a bad way.
Quality counts. Do we really need to explain this one?
We’re not a match for everyone. For most clients, we do our best work inside the agency-of-record relationship, with the 12-month marketing communications plan guiding our mutual efforts. And that’s usually what’s best for them, too. (There are exceptions to the “agency-of-record” guideline – One in particular is the work we do for direct marketers.) That doesn’t mean we don’t do project work – we do, and we’d love to hear about yours. But the agency-of-record relationship is the only way we can guarantee we’ll be properly staffed and scheduled to do superior work on your behalf, in the most cost-effective manner possible.
We work only with clients confident enough to be consulted. The best work comes out of an agency-client relationship where the agency and client are in balance on the “Consultability Index.” Too far in either direction – where either the client isn’t consultable at all, or at the other extreme, where the client simply nods their head up-and-down and has no input or perspective – and the work suffers. The best results come from a true partnership, all of us bringing our talents to the table focused on one thing: Your success.
“I doubt you would believe how timeless our capabilities brochure is! It works even better than when it was first done. If results are an indicator it is probably one of your best pieces!”
“I’ve worked as a professional in economic development on both sides of the continent, and at the regional, state and city levels. Smart, effective marketing communications are a critical component of successful business attraction, and there are some very, very good firms working in the field. The best I’ve ever worked with? Hands down, it’s Rave Communications. Rave Communications has a clear understanding of the economic development process and what it take to plan, develop and successfully implement a highly effective marketing communications program that produces results. They’re responsive, they want to see you win, and they make valuable contributions at every level – research, thinking, execution and action. When it comes to economic development and communications, Rave Communications does more than just ‘get it’…they excel at positioning your area ahead of your biggest competitors. I’d recommend them to any economic development agency who’s serious about delivering the right message.”
James K. Bowman
Renew Moline, Inc.
“Greg, we wish we could clone you in every market we’re in. We’ve never seen better or more professional on-the-ground coordination of a campaign, anywhere in the country. No detail was left overlooked. The work was simply superb.”
Senior Vice President Strategic Development and Public Affairs
Legacy Hospital Partners, Inc.
“I just needed to pass along to you: Our RediCare volumes have increased by close to 70 percent over the last three days. I don’t know anything we’re doing differently, other than your ad…That should be a source of some pleasure to you!”
“Rave Communications did a wonderful job with our first-in-a-decade newsletter for the college. I wanted it to be just right, reflecting Kasiska’s position of leadership in the health professions in the state, and conveying a first-class image to our thousands of alumni. You exceeded my expectations, in both design and editorial assistance. I’m very proud of this newsletter and what it communicates about our college.”
Linda C. Hatzenbuehler, Ph.D.
Dean, Kasiska College of Health Professions
Idaho State University
“Rave Communications has been a great firm to work with. They easily identified our needs, goals and target market and implemented annual programs that established our brand and focused our limited resources on effective media and messaging. As a result we stemmed the annual losses and began to see realistic gains. Our success exploded when the airport and Rave Communications stepped up to an airline challenge to build demand commensurate with a 45% capacity increase. With a nominal budget increase we exceeded that capacity level in the first year and are now anticipating additional service and continued growth.”
David Allen General Manager, Pocatello Regional Airport
“I feel like I need to further clarify my simple comment that you guys know what you’re doing. Frankly, what your team did for us was transformative and I really don’t think I ever followed up to thank you guys appropriately for setting us on our way when I took over my company last year.
We’re on pace to double our results just a short year after your team provided us with our new logo that complimented the Live Great theme we were kicking around.
We weren’t sure what we wanted in the rebranding, but your team kept serving up incredibly fresh ideas that honored our heritage.
Strange to say, but you guys were like mind readers, even though we didn’t really have anything concrete in our mind. Your designers seemed to know where to take us with each iteration of the rebrand. You were an absolute pro, leaving the direction up to me, but also being courageous enough to tell me we were clouding our message. I loved having a real expert to bounce things off and debate with.
Bravo to you and your team. Count me in as one your biggest fans.”
“The advertising you produced for this year’s ‘I Love ISU’ scholarship drive was exactly what I was looking for…new, innovative, eye-catching! Just perfect. Many of our volunteers commented on how much they liked this year’s creative approach to our fundraising efforts. I can’t wait to see what you come up with for next year’s campaign!”
Director of Annual Giving
Idaho State University
“Greg and the team at Rave Communications bring much more to the table than we normally expect from a communications firm. In fact, calling them that would be to downplay the contribution they make to any project with which they’re involved. Economic development projects can be complex, but we can count on strategic insights and solid consultation along the whole spectrum of any work we pull them in on. Solid communications skills, national-quality work…we get that from Rave Communications. But we get more – strategic thinking and an understanding of the deeper issues.”
Former Executive Director
Bannock Development Corporation
“The Hartwell Corporation has been using Rave Communications for several years and find their services to be exceptional. They have a full range of graphic design and creative capabilities, are very easy to work with, seem to ‘get it’ when it comes to what we do, and provide true value for your marketing, advertising, and promotional budgets.”
The Hartwell Corporation